The top retail marketing campaigns of the last 12 months were crowned last night at the 25th Shop! ANZ Retail Marketing Awards.
Hosted in Sydney, the awards intend to showcase the ingenuity and success of the Australian and New Zealand retail marketing industry, with entrants awarded Gold, Silver, and Bronze accolades across more than 27 categories, spanning both physical displays and shopper experience.
Raydar’s Cadbury Try Time emerged as the prestigious Tom Harris Retail Marketing Best in Show winner. This campaign asked Cadbury block purchasers to upload their receipt and be randomly assigned an All Blacks jersey number. If that player scored NZ’s first try in the upcoming match, shoppers instantly won a share of a guaranteed $50,000 prize pool. It’s the first time in the awards’ 25-year history that the Best in Show prize has been won by a NZ campaign.
Shop! ANZ General Manager Carla Bridge says with the retail environment having become increasingly competitive as a result of cost-of-living pressures, effective marketing not just in-store, but all along the path to purchase has become critical to converting shoppers to buyers.
“As the retail marketing industry continues to consolidate, the proliferation of touchpoints available to influence shoppers has grown, and this is reflected in the diversity of the past 12 months’ campaigns,” she says.
“When our awards started 25 years ago, entries were dominated by POS displays and signage. In 2026, submissions span a wide range of use types and mechanics from experiential, sampling and store design through to POS displays, digital and even voice activation.”
The full list of winners will be published in the upcoming Retail World April issue.
