Opening on 25 March, Frasers Property Australia’s ECQ Outlet at Eastern Creek Quarter (ECQ) will become Greater Western Sydney’s newest dedicated outlet shopping destination, bringing the outlet experience closer to home for more than 1.2 million(1) western Sydney residents.
To celebrate the launch, the opening week commencing 25 March will feature a full lineup of events and activations, including a special ribbon-cutting to officially open the outlet at 9:30am with doors open for shopping from 10am. Across the week, guests can enjoy competitions, prizes and giveaways, an interactive photo booth, and a basketball court activation where free throws unlock prizes, all set to the soundtrack of live DJ sets from ECQ Social – creating a vibrant program of experiences designed to bring the community together and mark the opening in style.
Big brands, better value
ECQ Outlet will feature the largest ASICS outlet store in the country, making it a “must-visit” for runners, fitness fans and athleisure lovers alike.
Joining ASICS is a standout line-up of global and local favourites across all categories. These include Adidas, Fila, Puma, Calvin Klein, Tommy Hilfiger, HOKA, Sketchers, New Balance, Country Road, Decjuba, Levi’s, 2XU, Miniso, La Cosmetique, Strand, Oroton, US Polo, Seafolly, Swarovski, Adairs, Sheridan and more. From performance sportswear and sneakers to everyday fashion, accessories, homewares and adventure gear, ECQ Outlet is set to be a one-stop destination for value-driven style.
“A first for retail in NSW, Frasers Property worked with Department of Planning, Housing and Infrastructure to develop the definition of ‘outlet retail’(2) at ECQ Outlet, which will see brands offer a minimum of 70% of stock for sale discounted from its ordinary retail price or recommended retail price or stock manufactured specifically for outlet.
“Another unique feature of ECQ Outlet is that the main thoroughfare has been designed with a generous width comparable to Sydney’s iconic Pitt Street Mall, creating a spacious, pedestrian-friendly environment that enhances the overall shopping experience.”
More than just shopping
With Sydney’s newest outdoor dining and entertainment precinct, ECQ Outlet is more than just great value shopping, it will also be a place to sit back and relax in between shopping. Adding 18 new dining destinations spanning six distinct cuisines, nestled within an alfresco setting and vibrant community spaces. Offering a unique dining experience for the whole family, shoppers can enjoy a diverse mix of flavours from favourites like Iggy’s Frozen Bar, Kerbside Eatery, Café Capri and Flappy’s Fried Chicken.
For younger visitors, the precinct features iPlay, a dedicated kids’ play area designed for fun, adventure and safe exploration. Combined with the dining and retail offerings, ECQ Outlet delivers a complete family-friendly experience under one roof.
“ECQ Outlet is not just a shopping centre, it’s a destination. ECQ is already established as the go-to social, dining and shopping hotspot for locals, and when we open on 25 March, we’ll be able to cater to even more diverse consumer needs. We are bringing together world-class brands, unbeatable value and an experience that will completely redefine outlet shopping in Sydney. We can’t wait to open the doors.” says Felicity Armstrong, General Manager Retail Investments, Frasers Property Australia.
ECQ is a dynamic multi-experience destination seamlessly integrating outlet shopping with everyday groceries and essentials, convenience shopping, health and beauty services, diverse dining and entertainment options, complemented by large-format and showroom retail.
Strategically located at the intersection of the Great Western Highway and the M7 Motorway, the ECQ Outlet is accessible to customers from Greater Western Sydney and beyond.
(1) Ethos Urban Catchment Analysis Report April 2024.
(2) Outlet retail is defined as: a minimum of 70% of stock for sale in the outlet is discounted from its ordinary retail price or recommended retail price (for reasons including but not limited to being out-of-stock, seconds, samples, discontinued or surplus stock); or stock offered for sale is specifically manufactured for sale only in outlet stores; and highly visible signage must be displayed distinguishing the tenancy as a discount outlet.
