Pringles®, part of Mars, has unveiled new line-up, headlined by the new and improved Pringles® Salt & Vinegar, in stores now. Joining the extra-tangy iconic classic are three limited edition Flavour Loaded varieties: Pringles® Sizzling Meat Lovers Pizza Flavour, Pringles® Sweet & Salty Butter Caramel Flavour and Pringles® Kickin’ Peri Peri Flavour.
Pringles® Salt & Vinegar, now tangier than ever
A “true icon” in the snack aisle, Pringles® Salt & Vinegar has been reformulated to deliver “a brighter, sharper tang, perfectly balanced with savoury salt and Pringles®’ unmistakable crunch,” according to the brand. “Punchy, zesty and refreshingly moreish, the new extra-tangy flavour delivers the full sensory Salt & Vinegar hit fans have been craving – from the mouth-watering aroma to the loud crunch.”
Pringles® Flavour Loaded: A new flavour adventure packed with personality
For Aussies looking to break away from the everyday, the new limited edition Pringles® range delivers “intense, unexpected flavour combinations inspired by irresistible favourites.”
Pringles® Sizzling Meat Lovers Pizza Flavour layers smoky meat, vibrant tomato and rich cheese for a pizza-inspired crunch. Pringles® Sweet & Salty Butter Caramel Flavour exclusive to Coles delivers “a playful sweet-and-savoury twist, blending warm, buttery caramel with a hint of salt in every crunch.” Rounding out the trio, Pringles® Kickin’ Peri Peri Flavour exclusive to Woolworths packs “vibrant, tangy and savoury notes with just the right amount of heat for a flavour kick,” says the brand.
Each Flavour Loaded addition is designed to “tantalise the tastebuds, dial up the fun and deliver big taste.”
Pringles® Senior Brand Manager for Salty Snacks Ileana Andrei said the latest innovations reflect Pringles®’ commitment to bold combinations and playful discovery.
“Salt & Vinegar is an all-time favourite, so we’ve reimagined it to make it punchier, tangier and impossible to ignore. Alongside this crave-worthy classic, our Flavour Loaded limited editions are all about pushing the boundaries – from indulgent and savoury to sweet and unexpected – giving snackers the freedom to try something new and have a little fun with every crunch. Because when it comes to flavour, we believe more is always more.”
Big BBQ now mini
Rounding out the launch, BBQ Minis officially join the Pringles® Minis portfolio, bringing the smoky-sweet BBQ flavour to a poppable, bite-sized format. “Designed for easy snacking and sharing, BBQ Minis deliver all the iconic taste fans love, now in a smaller, snackable stack. They’re a great addition to the lunchbox, or a great post 3pm pick me up.”
The new Pringles® Salt & Vinegar, Limited Edition Flavour Loaded range and BBQ Minis are available now nationally, with Pringles® Kickin’ Peri Peri Flavour exclusive to Woolworths and Pringles® Sweet & Salty Butter Caramel Flavour only at Coles.
