Antiperspirant and deodorant brand Rexona is set to energise the deodorant aisle with the launch of a limited-edition range across its 72H Advanced Protection range, available exclusively at Woolworths.
The exclusive sports packs celebrates the upcoming launch of RIVALS, Rexona’s groundbreaking new Sport vs. Sport competition, which brings together some of the nation’s biggest sporting names to represent their sports across Rugby League, Aussie Rules and Rugby Union, competing for their code in a series of head-to-head physical challenges.
Created to harness the nation’s passion for sport, the special-release packaging celebrates each footy code with three limited edition designs. Each can displays a QR code that allows Aussies to vote for their favourite sport, with a live state-by-state map then revealing how the nation and their local areas are backing each sport
Shoppers will also be in with the chance of winning more than 1000 prizes, including: trips to Hamilton Island where the RIVALS was filmed, athlete meet-and-greets, signed merchandise and Woolworths gift cards.
Silke Broers, Rexona Marketing Manager at Unilever, said Rexona is all about high performance.
“We push the boundaries of product performance, creating products that work harder, longer and that will never let you down,” she said.
“With RIVALS, we’re bringing that high performance mindset out of the stadium, and onto the shopper floor, turning one of Australia’s biggest debates into a moment on the shelf. By buying their team’s can, Aussies can back their favourite code, get involved, and even win along the way. With sport as Australia’s top passion point, we put Rexona at the centre of culture, transforming that energy into an unmissable, high‑impact moment in the deodorant aisle.”
The promotion runs from 2 February to 17 May 2026, exclusively at Woolworths. Cans (220ml) retail from $10.50.
RIVALS premieres Sunday 1 March 2026 at 8:30pm AEDT via Kayo and Foxtel sports channels.
