Coles has launched a limited-edition Peri Peri Hot Roast RSPCA Approved Chicken.
Promoted as a “fresh take on a deli classic”, this new roast chicken features peri peri infused roasted skin, a “flavour-packed” brine and a spiced herb couscous stuffing. The peri peri flavour profile blends bird’s eye chillis, garlic and sweet paprika with oregano and cumin, before a “zesty lemon tang cuts through the richness for a bold finish”.
Karen O’Connor, General Manager of Meat, Deli and Seafood at Coles, says the limited-edition roast chicken had been developed to help customers bring a bold new flavour into their weeknight meal rotation.
“Our RSPCA Approved Hot Roast Chicken is an Aussie classic, so we’re always looking for new ways to delight customers with flavours they’ll love,” she says.
“It’s our second highest selling product across the country, and last year we sold more than 20 million of (them).
“We knew we had to get the flavour profile spot on, with a punchy peri peri hit, a juicy roast finish, and a spiced couscous stuffing that complements all kinds of sides.
“(The new) chicken is the ultimate grab-and-go dinner, bringing big flavour that rivals takeaway taste without the extra effort, whether you’re feeding a crowd at a barbeque or sorting a quick weeknight meal.”
The Peri Peri Hot Roast RSPCA Approved Chicken is now available at Coles for $13.50, while stocks last.
