Coles has announced the exclusive Australian launch of Capsicana, a brand said to be known for its vibrant Latin American street food flavours.
Coles shoppers now can discover Capsicana’s new 10-product range, including smoky rubs, “punchy” pastes, and “easy” wrap kits, all priced under $7.50 and intended to help Australians create authentic Latin-inspired meals at home in under 15 minutes.
According to Coles, the launch of Capsicana marks a significant step in the retailer’s commitment to expanding its international food aisle and matching the evolving tastes of Australian consumers. With demand for global flavours at an “all-time high”, Coles says it’s proud to offer a range that delivers authenticity and convenience for working individuals, busy families and adventurous cooks.
Coles Chief Commercial Officer Anna Croft says the retailer’s customers are telling them they want more variety and global flavours when cooking at home.
“Our customers are looking for more variety and global flavours, and Capsicana delivers just that,” she says.
“We’re proud to bring this exciting range to Coles, making it easier for busy working individuals and families to enjoy delicious Latin-inspired meals at home.”
The range
Capsicana’s product range is said to deliver “bold Latin American inspired flavour with minimal effort”, featuring “easy-to-use” meal kits like the Smoky Chipotle Soft Taco Kit 253g ($7.50) and Sweet Honey & Chilli Fajita Kit 263g ($7.50).
The sizzle pastes bring “richness and depth for quick meals that taste like they took hours to prepare”, including the Tomato, Coconut & Chilli Wrap Paste 60g ($3), Honey and Chilli Fajita Cooking Paste 60g ($3), and the Tomato & Chipotle Burrito Paste 60g ($3).
Seasoning mixes are said to be where the “real flavour flex is”, from “mellow” Mexican oregano and smoky chipotle in the Fancy Fajita Mix ($3), to “bold blends” like the Argentinian Inspired Sizzling Steak Mix 28g ($3) and Brazilian Inspired Smoky BBQ Wrap Mix 28g ($3).
To top it all off, the Guacamole Mix 25g ($2), “bursting” with rocoto chillies, garlic and honey, lets consumers whip up a “punchy, crowd-pleasing dip in seconds, no stress required”.
