Bega Group has unveiled a number of new milk-based beverages across its Dare Iced Coffee, Dairy Farmers Protein Smoothies and Masters Milk brands.
Dare has launched the limited-edition Strawberry Mocha Latte. With 200mg of caffeine and “just” 120 calories, the new flavour is described as a “refreshing twist on your favourite iced coffee, blending rich chocolate notes with a burst of fruity strawberry flavour”.
“Dare has always been about delivering bold flavour and a serious kick of caffeine,” says Dare Iced Coffee Senior Brand Manager Keri Morrison.
“With the new Strawberry Mocha Latte, we’re pushing the boundaries and dialling up the fun – it’s pink, it’s punchy and it’s only here for a short time.”
Dairy Farmers has added two new flavours, Vanilla and Mango, to its Protein Smoothies range. Each bottle is said to be packed with 30g protein, prebiotics, electrolytes, and nine essential nutrients.
“We’ve seen such strong demand for Dairy Farmers Protein Smoothies since launch, selling 15 bottles every minute. Australians are clearly embracing the convenience and nutrition they offer”, says Bega Group Senior Brand Manager Anne Scott.
“We’re excited to launch our new Vanilla and Mango flavours, which are all about celebrating summer and giving people more of what they love with 30g protein, prebiotics for the gut and electrolytes for hydration.”
Masters has launched its new Protein flavoured milk range, delivering 36g of protein per 600ml carton – claimed to be the highest protein content in the Western Australian impulse beverage market.
With no added sugar, a 5 Health Star rating and a “smooth, bold” taste, the new range is said to be made for Western Australians who take their milk and their muscle seriously. It’s available in Chocolate Protein 600ml, Iced Coffee Protein 600ml and Chocolate Protein 2lt.
“Masters Protein is for those who want more from their milk, whether it’s post-gym recovery or powering through a busy day,” says Adele Tarquini, Brand Manager – Flavoured Milk at Bega Group. “It’s functional, it’s fun and it’s made for Western Australians.”
Dare Charged Strawberry Mocha Latte is available exclusively in petrol and convenience and independent grocers.
Dairy Farmers Protein Smoothies in Vanilla and Mango are now available at all major retailers.
Masters Protein is now available across Western Australia.
