This Halloween, Coles is offering new “ghoulish goodies, fearsome favourites and spine-chilling” specials that will make it “eerily” easy for Aussie families to join the fun this October.
Halloween continues to gain popularity in Australia with more than one in three Coles customers planning to celebrate Halloween this year(1). “Young families remain at the heart of the haunt, with two in three families with kids under 12 getting into the spooky spirit,” the retailer said.
Coles is serving up a new range of savoury spine-tinglers all under $10, including Coles Vampire Beef Burgers 2 Pack 300g ($8.00), Coles Monster Pepperoni Pizza ($8.00), Coles RSPCA Approved Chicken Spooky Spiders 400g ($8.00), Coles RSPCA Approved Chicken Bloody Vampire Wings 1kg ($8.00) and even a special ‘Kebabulas curse’ sauce ($3.20). “With savoury food making the menu at 67% of Halloween parties last year, these are sure to be a haunting highlight at any gathering(2).”
Coles confectionary sales topped more than 21 million packs in the weeks leading up to Halloween last year. “With over one in four customers planning to buy sweet treats and 45% of celebrating families planning to trick or treat, sales are tipped to reach similar heights in 2025(3).”
Australia’s biggest sweet-tooth states have been revealed, with Coles unveiling the top 10 stores for Halloween confectionary sales in 2024. New South Wales claimed six of the top lolly-loving hotspots, while Queensland took three places and Victoria one.
Coles has launched a new range of Own Brand Halloween treats priced at $5. The lineup includes Gummy Sour Spiders (330g), Popping Candy Lollipops (135g), and Milk Chocolate Eyeballs (100g). Making a ghoulish return by popular demand are fan favourites like Gummy Body Parts (350g), Poisoned 4D Apples (300g), and 3D Gummy Eyeballs (350g).
“Coles is kicking off Spooky Week with fang-tastic savings on chocolate sharepacks, delivering great value for Halloween celebrations.” Customers can enjoy 50% off popular treats(4), including all Cadbury sharepacks (120g–180g) and Mars Chocolate Fun Size (132g–192g), now just $3.50, down from $7.00. Nestlé Chocolate Fun Size (127g–158g) and Kinder Chocolate 16 Treat Share Bag (200g) are also on offer for $3.75 (previously $7).
Pumpkins also remain a Halloween “must-have” at Coles, with Halloween pumpkin sales set to “spike 25%” during the final week of October.
The Warty Gnome pumpkin ($5 each) was a runaway hit in 2024. This year, it’s back by popular demand.
Joining the line-up for 2025 is the brand-new Mini Wart ($5 each), a pocket-sized pumpkin with the same “quirky, devilish bumps”, custom-grown for Coles by proud Australian grower Rombola Family Farms.
Traditional pumpkin favourites remain popular too, with Coles forecasting sales of 219 tonnes of Jack O’ Lanterns and over 98,000 Mini Jacks. Customers can unleash their creativity with giant Aussie-grown Jack O’ Lanterns at $3.50 per kilo, while the Mini Jacks are available for $3 each.
New South Wales carved out the top spot as the pumpkin-loving champion with the most sales in 2024, followed by Victoria and Queensland.
Of those celebrating Halloween, 29% of customers will decorate their home and Coles has the finishing touches covered – think Hanging Reaper or Pumpkin Man at $8, Spooky Animated Doorbell for $9 or a Trick or Treat Yard Stake for $3. And don’t forget the Halloween Pail for all the treats at $1.
Adding a healthier twist to fright night, customers can pick up a bag of Zombie Mandarins for $2.90 each (excluding WA).
Senior Category Manager for Confectionary Josh Tunbridge said Halloween is the biggest moment of the year for sweet treats, with this year’s range designed to keep up with growing demand.
“Halloween is where the confectionary aisle really comes alive. This year’s line-up is our sweetest yet, with new surprises like Gummy Sour Spiders and Milk Chocolate Eyeballs joining returning fan favourites,” he said.
“We’ve made sure the range is packed with easy and affordable options, perfect for every little monster, every party host and every sweet tooth this Halloween.”
Customers can find monstrous must-haves in-store and online via the Coles Halloween hub, with recipes and carving stencils on offer.
(1) Coles Circle Halloween Survey. Field dates 10-15 September 2025, n= 3,554
(2) Coles Circle, Halloween Survey, 1st-14th November 2024, n=1,439
(3) Coles Circle Halloween Survey. Field dates 17 – 22 September 2025, n= 5,955
(4) Excludes Every Day Down Down and clearance items. Offer from 15/10/25 – 4/11/25.
Harvey and Hooper pose for a photo to promote Coles Halloween range in Melbourne on 24 October 2025. Photo by Martin KEEP/Coles.
