Bega Peanut Butter has collaborated with one of Australia’s “most beloved” children’s authors, Andy Griffiths, to celebrate the launch of his new book You & Me and the Peanut Butter Beast, bringing a “deliciously imaginative twist” on the school lunchbox.
In a “first-of-its-kind” collaboration, Bega Peanut Butter will release two limited-edition jars of its No Added Sugar or Salt Peanut Butter, featuring original illustrations by Bill Hope featuring characters from the book, bringing a burst of imagination and colour to breakfast tables and lunchboxes across the country.
“The end of a school year can be chaotic, but hopefully this playful pairing between Andy Griffiths and Bill Hope’s You & Me and the Peanut Butter Beast and Bega Peanut Butter brings a moment of delicious fun to family routines,” said Georgia Fink, Brand Manager of Bega Peanut Butter. “It’s a celebration of creativity and imagination and we love that peanut butter is part of that!”
Andy Griffiths and Pan Macmillan are enormously excited by this collaboration. “It’s a first for Australian publishing: a beloved author and an iconic brand coming together in a truly unexpected and delicious way.”
“I can’t think of a more perfect partner for You & Me and the Peanut Butter Beast than Bega and their brilliant peanut butter which, as luck would have it, happens to be the Peanut Butter Beast’s favourite brand of PEANUD BUDDARRRR (its exact words). Bill and I are confident that with Bega behind the book we’ll not only win the hearts and minds of our readers, but their stomachs as well!” said Andy Griffiths.
Illustrator Bill Hope has supported Griffiths’ wild imagination to leap off the page.
“I am a consumer of Bega Peanut Butter of the tablespoon-at-a-time-no-bread variety. So, this collaboration has been the perfect way to cement the Peanut Butter Beast in our hearts and in our stomachs – but mostly in our stomachs,” said Bill Hope.
Bega Peanut Butter’s ‘No Added’ range offers the same Never Oily, Never Dry texture as its original Peanut Butter, with the benefits of no added sugar or salt.
You & Me and the Peanut Butter Beast is a wildly imaginative new tale from Andy Griffiths, one of Australia’s most celebrated children’s authors, and illustrator Bill Hope. The book follows a “deliciously absurd” adventure about friendship, fantasy and a peanut butter beast.
The two limited-edition Bega Peanut Butter No Added Sugar or Salt jars are available at major supermarkets nationwide from early October, while stocks last.
