Violet Crumble has given its traditional bar and cubes a “nutty twist” with the launch of Violet Crumble Peanut Butter.
Featuring Violet Crumble’s “shattering” honeycomb centre, this new addition is smothered in a layer of smooth peanut butter choc.
Menz CEO Phil Sims says Australians love Violet Crumble and anytime a new flavour is introduced, the brand sees a huge spike in interest and curiosity.
“Given the increase in demand for peanut butter across Australia in the last decade, we’re confident Violet Crumble Peanut Butter will not only be a hit, but quickly become a fan favourite,” he says.
“Bringing together the much-loved choc honeycomb with a house-hold staple in peanut butter, creates the perfect treat to share with friends and family, or indulge in yourself”.
Violet Crumble Peanut Butter is available in 130g bags (RRP $6) and 50g bars (RRP $2.50) at Drakes, Foodland, Cornetts and IGA Australia-wide.
