From humble beginnings to becoming one of Australia’s most trusted wellness brands, True Protein is the vision of two Northern Beaches-based brothers, Ben and Jamie Kierath. Their mission was simple: create clean, natural, Australian-made supplements in a market flooded with overly processed, additive-laden products.
True Protein Founder Ben Kierath.
Eleven years ago, Ben returned home after six and a half years in the UK and noticed a glaring gap in the local supplement industry.
“Every product I found on the shelves was packed with preservatives and artificial ingredients”, Ben recalls. “I knew there would be a place in the Australian market for something clean, natural and local, so I took inspiration from some of my favourite UK products and I added in what I thought was missing.” The result was True Protein, a brand built on transparency, quality and commitment to helping people live healthier lives.
“From the start, our goal was to inspire a world of healthier people”, says Ben. “We wanted to create products that are clean, science-backed and completely free from unnecessary fillers and artificial nasties.”
While True Protein first gained a loyal following among athletes and gym-goers, the brand has since expanded to offer a comprehensive wellness range for everyday Australians, staying agile and evolving with consumer needs.
From Jess Hull to Khan Porter, True Protein has attracted some of Australia’s best athletes
From its inception, True Protein has attracted an impressive line-up of professional athletes, sports scientists and dietitians. Its commitment to clean ingredients and HASTA-certified products (batch tested for banned supplements) has made it the go-to choice for those who cannot risk contamination or disqualification. They truly set the Australian Standard for Clean Protein and products.
“The biggest thing about True is that the products are natural and take away the preservatives and nasties that you worry about”, says Olympic track athlete Genevieve Gregson. “For elite athletes, HASTA approval is so important; we can’t use anything else. With True, anytime they release something new, it’s batch-tested, so we know it is safe to use.”
“Additionally, I always emphasise to young athletes how important recovery is when they ask for advice”, said Ms Gregson. “That looking after their body, recovering and getting the right fuel and protein in is the most important thing you can do when you are moving throughout the ranks.”
CrossFit athlete Khan Porter says, “What I love about True is that they never rush a product to market. They don’t create something just because other brands do. Every product is refined, tested, and perfected before release.”
The products
True Protein offers one of the most “comprehensive, scientifically formulated, clean supplement ranges in Australia”, including:
- New Zealand grass-fed whey protein isolate (their best seller)
- Whey Protein Concentrate
- Collagen and Gut Health powders
- Meal replacement
- Pro Define (weight management protein)
- Plant Protein + Probiotic
- Pre and post-workout supplements. HASTA certified product range
- Endurance product range
- True Electrolyte & Health food powders
- Protein bars and snacks.
“Today, True Protein continues to set the benchmark for clean, effective supplements in Australia, according to the brand. “Whether you’re an elite athlete, a weekend warrior, or simply health conscious, True’s range is designed to help you train harder, recover faster, and fuel your lifestyle naturally.”
For more information, visit trueprotein.com.au.
