Coca-Cola and Disney have teamed up to launch a limited-edition ‘Coca-Cola x Star Wars: Refresh Your Galaxy’ collection.
Australian fans can collect 21 limited-edition Coca-Cola cans and bottles featuring iconic Star Wars characters including Darth Vader, Yoda, Princess Leia, Luke Skywalker, The Mandalorian and Ahsoka Tano.
From 1 August, fans can scan QR codes on select cans or Coca-Cola advertisements to unlock an augmented reality (AR) experience and record their own Star Wars-style hologram message to share with friends.
Martyn Ferguson, Senior Director of Marketing at The Coca-Cola Company ANZ says the company is always looking for fresh, fun ways to bring fans closer to the things they love.
“What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom,” he says.
“Whether you’re collecting cans or sharing hologram messages, it’s all about embracing the stories and characters that unite us.”
Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company says a cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans.
“Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives,” she says. “This custom campaign is for them and inspired by them.”
The collaboration is part of a global rollout across North America, Europe, Asia Pacific and Latin America, with Australia among the participating markets.
This marks the latest activation in Coca-Cola’s decades-long relationship with Disney. Made in Australia, the limited-edition ‘Coca-Cola x Star Wars: Refresh Your Galaxy’ cans and bottles are now available nationwide.
