AFL ‘super star’ Max Gawn is challenging Australians to help deliver three million* breakfasts to families doing it tough through Red Tractor, ALDI Australia and Foodbank’s ‘Buy One, Give One’ campaign.
From 2 July, every 1.6kg bag of Red Tractor oats purchased at ALDI stores across the country will see 1.6kg of oats donated to Foodbank when the product will be available as a Special Buy, with each donated pack of oats providing up to 40 meals for families in need.
Supporting the campaign is AFL ‘super star’ and Melbourne FC Captain Max Gawn, who kicked off the initiative at Foodbank’s distribution centre in Yarraville, Victoria.
“As an athlete, I know how important a good brekkie is to set you up for the day. But millions of Aussies are going without that basic start. When you grab your Red Tractor oats during this campaign, you’re not just feeding your family, you’re feeding another family too. It’s such a simple way to make a huge impact for Aussies doing it tough this winter,” said Mr Gawn.
Red Tractor and ALDI’s partnership with Foodbank comes at a pivotal time for Australians in need, with Foodbank’s Hunger Report 2024 highlighting that low-income households are at a breaking point. One in five median income households (earning >$95K per year) are food insecure and more than half (59%) of all food insecure households in Australia are experiencing it at the severe level, regularly skipping meals or going entire days without food.
Red Tractor CEO Andrew Loader said, “Every day we see Australians choosing between heating and eating. This winter, we’re not just asking people to buy oats, we’re asking them to be part of the solution.
“As a proud Australian brand, we see this as our responsibility. Every bag purchased doesn’t just support Australian farmers, it directly feeds families who otherwise might go without.”
Red Tractor’s ‘Buy One, Give One’ campaign and partnership with ALDI is in its second year, and last year’s campaign saw three million meals donated through Foodbank’s community programs. This year’s campaign aims to deliver even greater impact across the campaign period.
Foodbank Australia CEO, Brianna Casey AM said, “We believe everyone deserves to have access to good food and there is nothing more satisfying on a cold winter’s morning than a warm bowl of oats to start the day. We are incredibly thankful to Red Tractor and ALDI for the generous support they provide Foodbank with this much-needed donation of delicious, nutritious Australian grown oats.”
ALDI Australia Buying Director of Breakfast products, Daniel Quinlan, said the company looks forward to continuing this partnership with Red Tractor and Foodbank.
“At ALDI, we’re proud to partner with Red Tractor and Foodbank on this meaningful initiative that supports Aussie families doing it tough this winter,” said Mr Quinlan.
“The ‘Buy One, Give One’ campaign is a simple yet powerful way to make a Good Difference, and we’re grateful to be part of a program that delivers real impact to local communities.”
For more information on how to support the ‘Buy One, Give One’ initiative and help tackle food insecurity in Australia, visit redtractorfoods.com.au.
Red Tractor’s 1.6kg Oats ($6.49 RRP) is available at ALDI stores nationally as a Special Buy from 2 July 2025, while stocks last.
*Three million breakfasts are calculated using the 40g serving size of the 1.6kg product.
