Twisties is back with another “unexpected flavour that no one saw coming”, Twisties Zooper Dooper Fairy Floss.
The limited-edition flavour combines the “nostalgic” sweet flavour of Zooper Dooper’s Fairy Floss with the “iconic” Twisties crunch. It’s promoted as a “taste explosion” that’s “weird” and “wonderful”.
To celebrate the launch, Twisties is turning the world’s “favourite” dance move into currency. For one day only, Australians can pay by ‘floss’ to get their hands on a packet of the new flavour.
Tomorrow (24 June), the brand is hosting a one-day-only ‘Pay by Floss’ activation at Romeo’s IGA in Eveleigh, Sydney. Between 10am and 3pm, shoppers can show off their flossing skills in exchange for a free pack of Twisties Zooper Dooper Fairy Floss.
PepsiCo Brand Manager Simon Odisho says Twisties Zooper Dooper Fairy Floss is the ultimate Aussie creation.
“It’s a flavour that is reminiscent of our childhoods in the most unexpected way possible,” he says.
“We love to surprise our fans with flavours that are as bold as they are surprising, and what better way to launch a flavour this exciting than with a little fun of our own?”
Zooper Dooper Brand Manager Georgia Fink says this flavour is pure fun – bold, unexpected and unmistakably Aussie.
“Teaming up with Twisties has created something truly unique that we know will transport our fans straight back to their childhood with just one bite,” she says.
To help spread the word, Twisties has teamed up with TikTok dancing “sensation” Zac Jeremiah.
The new flavour is available exclusively at IGA, with a nationwide rollout from 30 July.
