Liquid I.V. has launched its fifth and latest flavour in Australia, watermelon.
Liquid I.V. Watermelon, promoted as a top-requested flavour among Australians, delivers a “thirst-quenching, delicious taste” that will be available in Chemist Warehouse and Costco at the end of the month.
Coinciding with the flavour launch, the functional hydration brand is rolling out a refreshed brand identity across its full range.
The updated design features a refreshed, two-toned hexagon logo, a vibrant and saturated colour palette, and a “flavour-forward” layout with vivid fruit illustrations “front and centre” to highlight the brand’s signature “true-to-fruit” flavour profile.
The redesigned packaging introduces LIV HYDRASCIENCE, described as a “clearer and more engaging” explanation of the science-backed formula that “powers” Liquid I.V.’s hydration benefits. This formula is claimed to be designed with an “optimised ratio” of electrolytes, essential vitamins, and nutrients to “rapidly” rehydrate your body, quench your thirst and leave you feeling refreshed for faster hydration than water alone.
Liquid I.V.’s Australian packaging also now highlights its commitment to global and local impact programs. The brand contributes over 1% of revenue to organisations that expand access to clean and abundant water. Locally, Liquid I.V. has partnered with the University of Melbourne’s Department of Infrastructure Engineering, funding research into fluoride removal from underground water to provide safe drinking water to regional communities. Globally and in Australia, the brand is committed to donating 150 million Liquid I.V. sticks over the next decade.
“This brand refresh and Watermelon flavour launch mark a significant milestone in Liquid I.V.’s growth and innovation journey in Australia, setting the stage for continued momentum in the hydration category,” says Unilever Senior Brand Manager Health & Wellbeing Australia Harrison Power.
