Red Bull has launched a new sugar-free energy drink, sweetened with monk fruit extract and other sweeteners.
Red Bull Zero provides an exciting new option in the brand’s line of energy drinks, offering a no-sugar taste that’s different from Red Bull Sugarfree. It’s said to taste like the original Red Bull Energy Drink: a pleasant sourness with notes of tutti frutti, combined with the taste of pineapple and vanilla, revealing a vibrant balance of sweet and tart.
With a distinctive, matte-light-blue take on the brand’s familiar rhombus design, Red Bull Zero is available in 250ml cans.
WSL World Junior Champion and Red Bull Athlete Jarvis Earle loves the new look edition and taste and is excited to incorporate it into his daily schedule.
“The new can looks really nice and clean – it’s a great new colour,” he said. “I’ll be reaching for one in the afternoon, when I’m trying to reduce some calories and don’t want the sugar but still want that energy!”
Rolling out alongside the new Red Bull Zero will be a free 30-day challenge designed to encourage and motivate individuals around their personal fitness goals. The Red Bull Zero Excuses Challenge features motivation from Red Bull athletes such as Jess Fox, Molly Picklum and Valentino Guseli.
Red Bull Zero is available at retailers including Coles, Woolworths and 7-Eleven.
