IKEA is celebrating 50 years in Australia with the creation of the “ultimate snack”, the Meatball Party Pie.
Available free for customers in all 10 IKEA stores nationwide tomorrow (31 May), the Meatball Party Pie is filled with the “delicious” ingredients of the traditional IKEA meatball, mixed with a “tasty” gravy sauce, inside a “perfectly” golden and flaky crust pastry, and topped with a dollop of Swedish lingonberry jam. A plant-based option made with the IKEA plant ball will also be on offer.
First served to customers in 1985, the IKEA meatball is one of the highest selling IKEA items each year across the world. It’s hugely popular down under, with three million plates of meatballs sold at IKEA Australia last year.
Another fan favourite is also getting in on the party celebrations with IKEA hotdogs just 50¢ between 31 May and 1 June.
“Australians have embraced our food as much as our high quality, affordable home furnishings in the last 50 years,” says IKEA Australia Country Food Manager Tim Prevade.
“54% of Aussies have eaten at IKEA at some point in their lives with a trip to the Swedish Restaurant for a plate of meatballs or plant balls, a mid-shop cinnamon bun, or hot dog at the bistro on the way out to the carpark part of the IKEA shopping experience that Aussies hold dear.
“The Meatball Party Pie is a fun, flavour-packed way to celebrate that. We’ve taken the comfort of a classic Aussie party pie and combined it with the unmistakeable flavour of our iconic Swedish meatballs, creating something unexpected and nostalgic, with a unique twinkle-in-the-eye that can only be IKEA.”
The Meatball Party Pie was created in partnership with an existing local IKEA supplier, Loftus Pies, based in Sydney’s Sutherland Shire.
Visitors to IKEA can try the limited-edition Meatball Party Pie by showing their IKEA Family membership in-store tomorrow, while stocks last. Customers who are not already members can sign up to IKEA Family for free online through the IKEA website or via the IKEA app.
