Woolworths is lowering the shelf price of hundreds of everyday essentials and family favourites in-store and online.
From 14 May, shelf prices will be lowered on almost 400 popular products from the Woolworths own brand range as well many customer favourite branded products.
The shelf price of included products will fall by an average of 10%. These products will stay at the new Lower Shelf Price at least until 2026.
“We know that managing household budgets continues to be challenging for our customers,” says Woolworths Group CEO Amanda Bardwell.
“Customers consistently tell us they need more value from their shop, and that they expect us to do more to help.
“Today marks the start of a real, tangible change customers will see on the shelf prices of hundreds of products when they shop with us, both in-store and online. And it’s just the beginning.
“This isn’t just a short-term promotion; it’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on.
“We’ve focused on highly rated family favourites – things like Greek yoghurt, frozen berries, chicken schnitzel as well as essentials including flour, bread, rice and nappies.
“Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings.
“We are committed to expanding the Lower Shelf Price product list in the coming weeks and months to help provide customers with even more value every time they shop with us.”
Products with Lower Shelf Prices will still be eligible to be part of Woolworths weekly specials program.
