Vanish, the leading stain removal brand in Australia and New Zealand(1), has launched Vanish Gold Pro, the brand’s “best new powder formula for removing tough stains in cold and short cycles.”
The new cold wash booster agent combined with the brand’s trusted Oxi Action formula enhances performance to lift and break down tough stains at 20°C and in just 30 minutes, according to the brand. With time spent in the laundry being a major pain point for consumers(2), any time that can be saved is treasured gold for Australian households.
The formula is safe for everyday fabrics including cotton and polycotton, and is free from chlorine bleach.
To highlight the superiority of the new Gold Pro products across the Vanish powder range, the World’s Toughest Challenge TVC is currently airing and shows a family of four, the Hansens, who are challenged with taking on a world-wide stain challenge. The catch? They only have one t-shirt each. From a mud challenge in Thailand, to a dyed flour challenge in Greece and lastly a tomato challenge in Spain, thanks to Vanish Gold Pro, the Hansens enjoy their clean t-shirt time and time again – even in a 30-minute, 20°C wash.
Reckitt Marketing Director ANZ Hygiene Florence Paoli says Vanish Gold Pro tackles the world’s toughest stains but also the stains Australian households are experiencing every day in the toughest conditions, where detergents alone tend to fail.
“As Australia and New Zealand’s number one stain removal brand, our products are tried and tested to deliver amazing stain removal results. We have taken this a step further to address the biggest pain point in the laundry category – time – and have created our best powder formula yet.”
A long-time supporter of Vanish, Jessica Rowe, the self-confessed ‘Crap Housewife’ is now an official ambassador and is showing other Australians how easy stain removal with Vanish Gold Pro can be.
Vanish, together with Jessica Rowe are encouraging consumers to take on the Vanish Victories challenge by submitting their own before and after stain removal photos using Vanish Gold Pro. By sharing their Vanish Victory at vanishstains.com.au/vanishgoldpro, customers have the chance to win a prepaid Mastercard valued at AU $10,000.
Vanish Gold Pro Stain Remover Powder is available in 1kg and 2kg tubs at all major supermarkets across Australia. Additionally, Vanish Napisan Gold Pro Crystal White for white clothes with its anti-greying technology, revitalises whites on top of removing stains.
(1) Claim based on NIQ ScanTrack for the Fabric Care category for the 52-week period ending 7 November 2023 in Total Australia Grocery and New Zealand Supermarket Channels. Copyright 2023, NielsenIQ).
(2) Kantar The Australian Laundry Landscape, February 2024.
*Victoria State Government. Sustainability Victoria. 2024.
