Coles is lowering the prices on 12 core items in the Coles Simply range from this week. Customers will save on everyday staples including lasagne, beef burgers, barbeque sausages, chicken burgers, tomato pasta sauce and hot dog rolls.
The new prices hit shelves from Wednesday, 7 August, offering “greater value” across the Coles Simply range and helping customers to “drive their dollar further” in the face of ongoing cost-of-living pressures.
New research indicates that competitively priced products remain in the top three factors driving customer store choice(1), with 59% of people surveyed indicating that they have been buying more affordable brands.
Developed to offer customers great value and quality across the store, the total Coles Simply range features over 100 basic household staples that are easily identifiable and with an affordable price point which helps the weekly grocery budget.
Coles Chief Commercial Officer Anna Croft says Coles is providing more savings for customers on great quality food, drink and household products.
“Helping Australian families find a bit of savings in their weekly grocery shop is something we’re proud to have achieved. We know it’s a tough time for a lot of households, so being able to lower the prices on key staples like Coles Simply Beef Lasagne, Coles Simply Thin BBQ Sausages and the Coles Simply Classic Tomato Pasta Sauce, will make a difference to our customers,” Ms Croft said.
“The Coles Simply range has grown in popularity because it represents great value across key categories without our customers having to compromise on quality. This is the key driver for us in helping families to get the best out of their budget, at an affordable price.”
Representing savings of up to 23%, the price reductions on 12 core items in the Coles Simply range will take effect from Wednesday, 7 August for at least 12 weeks.
- Coles Simply Beef Lasagne 375g is now $2.80 down from $3.65, saving customers 23%
- Coles Simply Thin Pork BBQ Sausages 560g is now $4.80 down from $5.40, saving customers 11%
- Coles Simply Thin BBQ Sausages 560g is now $4.80 down from $5.40, saving customers 11%
- Coles Simply Honey BBQ Sausages 560G is now $4.80 down from $5.40, saving customers 11%
- Coles Simply Australian Beef Burgers 800g (Frozen) is now $8.50 down from $9.50, saving customers 10%
- Coles Simply Hot Dog Rolls 6 pack is now $2.50 down from $2.75, saving customers 9%
- Coles Simply Hamburger Rolls 6 pack is now $2.50 down from $2.75, saving customers 9%
- Coles Simply RSPCA Chicken Burgers Plain Crumb 1.2kg is now $12.00 down from $13.00, saving customers 8%
- Coles Simply Classic Tomato Pasta Sauce 510g is now $1.80 down from $2.00, saving customers 10%
- Coles Simply Bath Soaps with Aloe Vera 8 pack is now $4.30 down from $4.50, saving customers 4%
- Coles Simply Sandwich Slices 24 pack is now $4.60 down from $4.75, saving customers 3%
- Coles Simply Light Sandwich Slices 24 pack is now $4.60 down from $4.75, saving customers 3%.
These core items join seven Coles Simply products already reduced in priced last week;
- Coles Simply Aluminium Foil 30m is now $4 down from $4.30
- Coles Simply Cling Wrap 60m is now $1.65 down from $1.70
- Coles Simply Bleach Lemon 2L is now $1.80 down from $2
- Coles Simply Cup Tea Bags 100 pack is now $1.75 down from $1.90
- Coles Simply Pot Tea Bags 100 pack is now $1.75 down from $1.90
- Coles Simply Chocolate Flavoured Topping 600mL is now $1.90 down from $2
- Coles Simply Cake Mix Vanilla 340g is now $1.15 down from $1.20.
(1) Coles Circle Cost Of Living Survey (Grocery Prices), 23-28 July 2024.
