KitKat releases breakdancing merch

KitKat has launched a limited-edition tracksuit to celebrate breakdancing (also known as breaking) getting its “big break” at the 2024 Olympics.

Available in the iconic KitKat red, the break-suits are promoted as the “perfect get-up to wear while bustin’ a move on TikTok, chillin’ with the crew, or simply taking a well-deserved break”. With only 600 available, KitKat says to “get your skates on and order now”.

Don’t know how to dance? Never fear, KitKat and TikTok dance crew the Gnomeboys have Australians covered with four new dance battle ‘break’ poses:

  • The 4-Finger
  • The ‘Choc ‘n’ Lock’
  • The Choc Drop
  • The Sweet Talker

“At KitKat, we want to inspire people to have a ‘break’ in fun, relevant and new ways,” says Nestlé Head of Marketing Confectionery Melanie Chen.

“What better way is there to celebrate the break than mastering breakdancing? We can’t wait for Aussies to get their hands on our tracksuit and show off some of our signature moves for a new way to break!”

Australians can purchase the limited-edition KitKat tracksuit set for $50 at kitkat.com.au.

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