Coca-Cola has announced its FIFA Women’s World Cup 2023™ campaign under the theme of ‘Believing is Magic’. The campaign builds on the long-standing partnership between Coca-Cola and FIFA and aims to uplift and refresh the shared experience of the FIFA World Cup, creating excitement for football fans around the world.
The FIFA Women’s World Cup 2023 takes place in Australia and New Zealand from 20 July to August 20. This is the first time that two nations will co-host the tournament, emphasising the power of believing in magic.
“FIFA Women’s World Cup is the biggest female sporting event in the world, and the momentum around women’s sports has never been stronger. The 2023 tournament is on track to be the biggest and best sporting event of the year with 32 teams set to compete to the delight of an estimated two billion people following the tournament around the world.(1)”
Coca-Cola, a proud supporter of every FIFA Women’s World Cup since the inaugural tournament in 1991, invites fans to experience the magic as players chase their dreams on the global stage. The partnership between Coca-Cola and FIFA Women’s World Cup “embodies the optimism, inclusion, equality, and progress that drives the world of sports and inspires us all.”
To celebrate this historic event, Coca-Cola presents a series of consumer experiences.
Coca-Cola Australia Marketing Director Kate Miller says, “Coca-Cola is committed to bringing people together, which is reflective of the essence of the FIFA Women’s World Cup™. It is more than just a football tournament – it is a celebration of positive change in society and a testament to the unwavering spirit of believing in magic. When we unite and believe in the impossible, anything can be achieved. We want everyone to embrace the power of optimism, see what happens when you believe in magic and be part of this incredible journey at the 2023 FIFA Women’s World Cup.”
(1) Statista: Global TV audience of the women’s World Cup 2019-2023.