After five years on the market, Who Gives A Crap has unveiled a refresh to its new packaging just in time to support the brand’s drive to get more Aussies on board with sustainable loo roll; expanding beyond its D2C model to hit the shelves in 900 Woolworths stores nationally.
On the purpose of changing the designs to the bolder colours, Who Gives A Crap’s Brand Design Lead Bel Ramos said, “Our mission is to do good for people and the planet, but we also want people to feel good about doing good.
“Simply by purchasing one of our products, people can help us reach our goal to help give everyone access to clean water and a toilet by 2050, while protecting trees,” he said.
“We want the experience of receiving our products to be fun and exciting, and we think the bolder colours play a big part in that. Plus, we know that bright and bold colours evoke positive emotions and are being used more and more in people’s homes – like the dopamine dressing and styling trend.”