Food South Australia, in partnership with Brand SA, held a supplier promotion of South Australian food and beverages on 31 March to 1 April at Romeo’s IGA Summer Hill in Sydney. Shoppers were treated to specials, tastings and giveaways in store on the day.
The promotion was part of an interstate engagement activity in partnership with Brand SA and Food SA, to raise the awareness and profile of South Australian products interstate.
The products are already ranged in the store and the pilot, and if successful, will be extended more broadly in interstate markets.
Participating brands include:
Barossa Valley Cheese Company
Beerenberg
Bickfords Group
Enzos at Home
La Vera Fine Cheese
Peel & Tonic
Spring Gully Foods
Tucker’s Natural
Pure Origins Honey.
