Asahi Lifestyle Beverages’ (ALB) Solo has joined forces with underwear maker Tradie to launch Solo Deodorant Body Spray.
ALB Senior Category Manager Bianca Merrington says Aussie tradies work exceptionally
hard and deserve to smell good before, during and after being on the tools.
“At Solo, we know a thirst-worthy effort often means breaking a sweat,” she says. “We also know tradies across the country love rewarding themselves with a Solo after a long shift.
“That’s why we’ve partnered with Tradie to give Australia’s workers a limited-edition Solo Sweat Crusher deodorant.
“It’s a citrus and cedarwood combo that’s as refreshing as an ice-cold Solo.”
Tradie founder and Sojo CEO Ben Goodfellow says Solo Deodorant is the company’s first collaboration in this beauty sector.
“Two iconic Aussie brands,” he says. “What a perfect fit.”
Solo Deodorant Body Spray is on sale at over 900 Woolworths nationally.
