Forbidden Foods has launched an innovative, long shelf-life range of functional plant-based meats targeting consumers who actively pursue more convenient ways to improve their diet through its Sensory Mill brand.
The new range offers consumers substitute meat for a flexible and enjoyable cooking experience.
Produced to be a dry, rehydratable product which can be stored in an ambient environment on shelves and in pantries for up to 24 months, rather than the fridge, delivering greater distribution network options via e-commerce, supermarkets, and non-perishable exports.
The range is said to be made entirely from plants, and without GMOs, soy, wheat, or gluten. It includes a plant-based minced pork, beef and chicken offering and a plant-based burger mix.
According to the company, plant-based meats are a rapidly growing sector of the broader food market aimed at addressing the world’s increased demand for protein foods from a shrinking farming ecosystem.
“The plant-based food market is currently estimated at US$7.4 billion globally and is expected to grow at a 15 per cent CAGR over the next five years.” (The Insight Partners, Plant Based Meat Product Market Size, 18 May 2022).
Sensory Mill plant-based meats are initially available through Forbidden Foods’ e-commerce store with a roll out program to Australian and international grocery retailers and supermarkets commencing imminently.
Forbidden Foods’ Chief Executive Officer Marcus Brown says: “The launch of this range of plant-based meats is a significant milestone for Forbidden Foods as it takes its next step in tapping into one of the next significant global food trends. With an initial launch via our digital channels, we are also securing further distribution through our existing grocery, supermarket, and export networks.
“The plant-based meat market continues to grow amongst consumers, particularly the Millennial and Gen-Z demographics. This revolutionary and unique range of plant-based meats allows consumers to enjoy all the culinary versatility of traditional meats in their normal cooking recipes. It is also easier to store than most competitors’ products as it doesn’t need to be kept in refrigeration and has the added nutritional and environmental benefits of our modern, vegan-friendly ingredients.
“We are continuing to develop further product offerings under the Forbidden Foods Sensory Mill® brand to provide our customers with quality products that meet their health and lifestyle requirements.”
The launch of Sensory Mill into the plant-based market is pivotal for the brand to capitalise on the increasing trend in the global food production and supply system towards more sustainable plant-based diets.
“A plant-based diet produces 90 per cent lower carbon emissions than current average diets,” according to the company.
“The early shift to plant-based products aligns strongly with the Company’s goals as ethical and sustainable food producers, as the sector faces increasing scrutiny from investors, regulators, and consumers over environmental, social and governance issues.”
The NPD pipeline for Sensory Mill includes other highly anticipated novel and unique health products to be launched in FY23, which will help capture new customers and expand Sensory Mill into new categories.
