v2food has entered a new product category with the launch of ready-made meals.
The new products are now available at Woolworths in four varieties:
- v2 Spaghetti Bolognese
- v2 Lasagne
- v2 Penne Bake
- v2 Chilli Con Carne
They follow the success of v2mince, v2burger, v2sausage, and the recent launch of crumbed-chicken products.
“During the pandemic, Aussies’ appetite for convenience increased with the uptake of meal-kits,” says v2food.
“Observing this market change, v2food’s food scientists identified four classic dishes and developed plant-based alternatives, replicating the texture, taste, and smell of the meals loved by families across the country. Now, Aussies have the perfect solution for a hassle-free midweek meal, instead of wasting time deciding what’s for dinner.
“Sweetening the deal is the positive impact Aussies create by switching to a plant-based meat option – a simple but powerful measure. If an Aussie family of four switched from beef to v2 bolognese, just once a week, they could save annual greenhouse gas emissions the equivalent of driving their family car 15,000km.”
v2food founder and CEO Nick Hazell says his company is committed to making it easier for everyone to eat sustainably more often.
“We are not asking every Aussie to become vegan. Instead, we’re encouraging them to switch to more plant-based meals,” he says.
“However, we understand there are barriers, with people hesitant to do so because of not knowing how to prepare or cook plant-based meats.
“The launch of ready-made meals, which are already loved family dishes, give us an opportunity to cut through this uncertainty and make it easier than ever for people to give it a go. With the same great taste as the meat equivalents, Aussies can enjoy their favourite meals, while doing good for the planet.”
v2food’s ready-made meals are available at Woolworths nationwide at a RRP of $9 for 350g.