Woolworths has partnered with Cadbury to launch the Rum & Raisin Indulgent Hot Cross Bun, featuring the "unmistakably rich, smooth taste" of Cadbury Old Gold dark chocolate.
"Together with Cadbury, we're bringing even more delicious flavors to the table this Easter, and our research shows that over half (53%) of Aussies are looking for delicious Hot Cross Buns," says Woolworth's Commercial Director Bakery Jason McQuaid.
"It's a flavor combination like no other and we think our customers looking to indulge in a more powerful flavor profile will enjoy this delicious new Hot Cross Bun."
Limited Edition Rum & Raisin Indulgent Hot Cross Buns, available in a four-pack for $4.50, are made with "real" Cadbury Old Gold dark chocolate. These include locally sourced ingredients like raisins infused with Australian rum.
