Australian brand The No Nasties Project has brought its innovative new chocolate hazelnut spread to supermarket shelves just in time for back to school.
The No Nasties Project's new Choc Hazelnut Spread aims to redefine how Australians consume chocolate spreads in family homes across the country, as the brand says the product "contains 50% less sugar than the competition and also prides itself on palm oil".
“Not only is this week an important week as our children go back to school, but February 1st is also a palm oil free day. We are committed to providing healthier options for Australian children and the environment,” said Founder and CEO David Andrew.
Palm oil is an exceptionally common ingredient in many Australian supermarket products and in many children's lunch boxes. “According to a recent article, deforestation caused by oil palm plantations in tropical climates accounts for 10% of total human-caused global CO2 greenhouse gas emissions. Zoos Victoria goes further and estimates that 1,000 orangutans die every year because their habitat is destroyed by unsustainable palm oil production.”
"The No Nasties project is palm oil free as we believe it is the only way to ensure we are not damaging the future of our rainforests around the world."
“We believe that small decisions make a big impact, such as choosing palm oil-free products in the supermarket. It is our duty as global citizens to address the problems we have created for the world,” said Andrew. "We see the damage the industry has done to the environment and have provided a more eco-friendly alternative without compromising the distinctive flavor of a quality Choc hazelnut spread."
According to the company, “No Nasties Project Choc Hazelnut Spread has 50% less sugar than the market-leading variety, no palm oil, no maltitol and no artificial ingredients. The brand is serious about reducing sugar in the Australian diet, aiming to eliminate over 500 tonnes of sugar per year through Project 500 and committed to contributing to a better future for all Australians.”
The No Nasties Project Choc Hazelnut Spread is available nationwide at Woolworths and Coles.