According to Birds Eye, the launch of the Birds Eye Ocean Selections range will make it easier for Aussies to introduce more seafood into their meals. The brand has also partnered with health and fitness expert Sam Wood.
The focus of the new campaign is a fishing game with augmented reality (AR). Consumers simply need to scan the QR code on the Birds Eye Ocean Selections assortment pack.
"The new AR game is a great way to get the whole family involved in the kitchen," says Mr. Wood. "I'm thrilled to be collaborating with Birds Eye to show how easy it is to incorporate healthy seafood into everyday meals – and the game is an absolute blast!"
In addition to "catching" the fish of the day, people can hear directly from Mr. Wood and gain access to exclusive content and seafood recipes.
In addition, players can enter to win one of 100 three-month 28 by Sam Wood memberships.
Introduced in November 2021, Birds Eye Ocean Selections features a variety of raw seafood including shrimp, barramundi and tuna, some pre-marinated with dry rubs and glazes. The range is available nationwide from Woolworths.