Wonder has been making bread for Australian families for over 20 years. Committed to creating a better future for generations to come, Wonder is committed to closing the loop and turning waste into wonderful things across the country through a series of new initiatives.
When the Wonder Recycling Rewards program started in 2021, over 1,000 schools and 400,000 children participated in the recycling of bread bags and soft plastic. An impressive 6,036 kilograms of soft plastic were collected, which corresponds to 1.7 million bags of bread that might otherwise have ended up in landfills.
In return for their efforts, Wonder is rewarding five happy schools this November with Replas exercise equipment, made from an average of 90% recycled plastic, and encouraging children to combine fitness with fun during their school days.
Using state-of-the-art technology, approximately two to three tons of the remaining plastic collected through the Wonder Recycling Rewards program is recycled into Polyrok, a sustainable recycled plastic aggregate in concrete. Wesley College in Victoria receives this recycled material, which is installed under artificial turf in its school play area.
Wonder also introduced cardboard bread tags across its range, which have the potential to remove nearly 50 million small pieces of plastic from the waste stream annually.
In addition, the brand's bread bags are 100% recyclable thanks to REDcycle and the plastic content of the bags has been reduced by 25%; Saving around 400 tons of plastic per year.
In line with Wonder's mission to encourage active children, the brand continues its partnership with Eat Up Australia. Every third child at Eat Up-supported schools needs lunch assistance, and Wonder is proud to support the nonprofit by donating 1,000 loaves of Wonder bread each week.
Eat Up offers over 400,000 free lunches per year for children across Australia who would otherwise be without them. That's nearly 10,000 sandwiches every week, prepared by volunteers and delivered to schools to toast and distribute to hungry children.
Visit wonder.com.au for more information.