Marley Spoon introduced bezzie (as in "Best Friend") which is touted as "a simple delivery service for feeding your furry friends nutritious meals every day without worrying about ever running out of food".
Using a subscription method similar to the company's meal set brands, customers can personalize their orders for their furry friends.
Each plan is tailored to each pet's age, weight and level of activity. Customers can order from the range of fresh options with meat and vegetables in human quality for “vitamin-rich” meals and dry snacks “packed” with nutrients.
All bezzie food is said to be made with human-grade ingredients from Australian farms, including RSPCA-approved chicken, 100% Australian fresh human-grade beef and seasonal vegetables.
Brand ambassador for bezzie has come on board, Doctor Kate Adams, owner of Bondi Vet and one of Australia's leading experts on pet health and innovation.
"As the owner of Bondi Vet, I only endorse dog foods that I would like to feed my dog Ben at home," she says.
“I love that Bezzie recipes are made right here in Australia using natural Australian ingredients with no fillers or gross ingredients.
“I'm particularly interested in the health benefits of eating fresh and using the same human-quality ingredients that we use in our own meals.
The advantages of meal sets
With nearly 50% of Australian households owning at least one dog, the need for a premium brand of pets that owners can rely on has never been greater, says bezzie general manager Rohan Nayee.
“Meal packages help us answer the questions we have every day like 'Where do my ingredients come from?' And 'Am I eating something healthy?' But the same questions are much less transparent to our pets,” he says. "Meal time should be stress-free, tasty and nutritious for every household member."
Plans for Bezzie start at $ 1.07 per day for smaller dogs and $ 3.82 per day for larger breeds.
bezzie is currently shipping to NSW, ACT, Queensland and Victoria with plans to launch in other states during 2022, along with an expanded range for puppies.
bezzie was also launched in the US earlier this year.