Registrations for the shop are now possible! ANZ's 24th Annual Retail Marketing Awards, honoring the best Australian retail marketing campaigns in 26 categories covering physical displays and the shopping experience.
The renowned shop! Awards recognize and reward best practices, innovation and excellence in retail and shopper marketing. Open to both shop! ANZ members and non-members compete for significant gold, silver and bronze prizes as well as the highest distinction of the award, the Tom Harris Retail Marketing Award.
The winners will be presented with the prestigious “Point” trophy, which was introduced earlier this year. The Awards Gala Dinner is the first time in more than a year that Australian retailers have had to come together to explore the process, challenges and, above all, successes of 2021 under difficult circumstances.
The 2021 Awards will also return two relevant and popular categories to the awards – Field Marketing, which took a short break in 2020, and Campaign Response to a Covid-19 Changing Shopper, which recognizes the challenges facing Marketers through the ongoing pandemic.
Shop! Carla Bridge, general manager of ANZ, says the second half of 2021 was challenging for many, but some outstanding work has emerged from the retail marketing space.
"2021 has been a year of ups and downs, but retail marketers in Australia and New Zealand have handled it easily and continued to build strong, relevant campaigns and outlets to delight shoppers and their changing mindsets," said Ms. Bridge.
“All retail marketers had to adapt new and existing campaigns, spanning everything from pre-store, in-store and post-store, to entice customers in new and different ways as they navigate the new retail landscape left by the Covid pandemic became."
Submissions are possible from October 2021 to January 17, 2022. Submissions must be received between January 1, 2021 and December 31, 2021. Australian and New Zealand designers and manufacturers of marketing materials for retailers, brand owners, agencies, suppliers, and retailers are eligible to participate in the awards.
The winners will be at the Night of Retail Marketing Nights, the Shop! Gala dinner for the award ceremony on March 31, 2022.
Tickets can be purchased at shopassociation.org.au/events/2021-awards-gala-dinner. If you book before December 31, you will receive an early bird discount of 10%.
Award criteria and step-by-step instructions for submitting awards online can be found at shopassociation.org.au/enter-awards.
For more information or to participate in the awards, visit shopassociation.org.au/about-awards.
Award ceremony 2021.