To kick off the ice cream season with a bang, Peters Ice Cream has launched the dual-stick frozen treat Twin Pole.
The name may sound familiar to Western Australians – Twin Pole was once an icon only enjoyed by those on the west coast. Now it's back and available to everyone across the country.
For nearly a decade, Twin Pole's biggest fan Neil Hancock has been fighting for his return. He even started the Facebook group, Bring Back The Twin Pole, where he has kept up his devotion to get his favorite frozen candy back.
“Twin Pole was my favorite food,” he says. “I always had one after playing squash and I have fond memories of it. I even had twin poles at my wedding! I've always hoped that Peters would see the group and bring it back, but now the reality is that I'm overwhelmed by the surprise. "
Peters Original Twin Pole has a unique look and feel with its dual stick format that is "twice the fun and two delicious flavors made for each other".
In addition to the original water ice (pineapple raspberry) flavor that people on the West Coast know and love, Peters has introduced two brand new flavors: Vanilla Chocolate and Cookies & Cream.
Peters Marketing Director Andrea Hamori says, “Twin Pole has a special place in our history and we are excited to bring this iconic treat along with two brand new flavors. We loved Neil's story and passion for Twin Poles and couldn't wait to share the news with him and of course send him a couple of boxes of Twin Poles. "
Peters Original Twin Pole is available in a multipack of 8 for family fun (MSRP $ 7) and is available in all leading Australian supermarkets.