Nathan Cheong, CEO of the Melrose Group.
The health food store Melrose Group has appointed Nathan Cheong as its new CEO.
Mr. Cheong will lead both Melrose Health and Orchard Wellbeing Foods, which comprise the Nu-Lax brands within the company's portfolio.
Mr. Cheong is a certified naturopath and medical herbalist with over 20 years of experience in the complementary medicine industry. His impressive career has spanned several Australian and US companies in the field, including Vita Life Sciences, Blackmores BioCeuticals, Designs for Health (USA) and most recently as CEO of the LifeSpace Group.
Angus Douglass, Executive Director of the Melrose Group, said: “We are delighted to have Nathan on board and to welcome him to the company. Nathan's deep understanding of the VMS industry and science-based innovation will be key to driving the company's growth and expansion strategies. Nobody is better placed than Nathan to understand the needs of our consumers and benefit from our unique brand heritage and manufacturing platform. "
Commenting on his appointment, Mr. Cheong said, “I am very excited to enter this new chapter in my career as CEO for two legendary Australian brands including Melrose and Nu-Lax. These brands have the opportunity to expand into numerous growth categories and I believe there are so many opportunities in the dietary supplements and functional foods space to improve everyone's health outcomes through innovation, research and education. I am very pleased with the strong and established presence in Australia with sustained growth potential in international markets. The board of directors shares my charitable endeavors and the importance of organizations that leave a legacy beyond brand influence, and I can't wait to grow this business further. It's really an exciting time to get into the business. "