CAPI is introducing its range of premium mixers "all natural" from Australian production in Coles supermarkets nationwide from August 23rd.
CAPI Low Sugar Tonic will debut in a larger 750ml format, along with Dry Tonic 4-pack. CAPI's Blood Orange, Grapefruit and Ginger Beer 4-Pack will also be available in select Coles stores.
The brand expansion and partnership with Coles will help make “natural” Australian blenders more accessible to consumers.
"CAPI has responded to the increasing trend among buyers to consume low-sugar, natural and preservative-free beverages with a diverse and innovative range," says the brand.
The partnership was a natural choice for both sides.
“Coles has always been keen to bring value to Australians and last year launched the campaign promising 'Value The Australian Way'.
"The campaign is a commitment to cherish the land, food and people of Australia and provide value for money to their customers – the Australian way," says the brand.
As an Australian brand owned and manufactured since its inception, CAPI mixers fit naturally.
“We are incredibly excited to be working with Coles. As a popular Australian brand, we're making it even easier for existing CAPI customers to access our products across Australia and enabling new customers to discover and support local products while shopping at Coles, ”said Kate Solly, CAPI Sales Director .
"CAPI is proud to introduce the expanded range and to work with a company that values Australian people, country and products."
CAPI Low Sugar Tonic 750ml, Dry Tonic 4-Pack and Blood Orange, Grapefruit and Ginger Beer 4-Pack will be available nationwide in Cole's supermarkets from 23 August.