Wonder is making big changes to one of Australia's most popular bread brands.
In April, Wonder launched Wonder Recycling Rewards, a fun and easy program for Australian schools to recycle bags of bread that would otherwise end up in landfills. Over 1000 schools across Australia have registered and collect bags of bread for recycling.
In addition, bags of bread collected through the Wonder Recycling Rewards program will be converted into new and sustainable items that children can play with or play with.
In all participating stores, consumers can return Wonder haversacks for recycling, reduce waste to landfill and at the same time return valuable materials for reuse.
In addition to making their bags 100% recyclable, Wonder has also reduced the plastic content of their bags by 25%, which, according to the brand, "produces approximately 400 tons of plastic a year".
In the coming months, Wonder will "potentially remove nearly 50 million small pieces of plastic from the waste stream annually by introducing cardboard bread labels to ensure the brand works with its community to eliminate single-use plastic."
Wonder Senior Marketing Manager – Baking Cheree Andrews says, “We want to help children thrive and grow with products full of nutritious goodness to inspire their play today while creating a brighter future for tomorrow. There is a lot of focus on reducing the impact of plastic on the environment, so initiatives like our 100% recyclable bread bags, which are made with 25% less plastic, and our recyclable bread tags, will help reduce plastic waste significantly. "
“In cooperation with our Recycling Rewards program 2021, over 400,000 children and their families at 1000 schools have collected Wonder bread bags and bread tags that are used to manufacture playground equipment. We really turn waste into wonderful things. "
With that in mind, reducing carbon emissions is part of Wonder's larger sustainability journey.
“We are pleased to announce that from July 1st, 2021, every loaf of Wonderbrot produced in our bakeries will be made 100% with renewable electricity. Switching to 100% renewable electricity in our bakeries will help reduce the carbon footprint of these facilities, ”said Andrews.
