Family-owned Australian startup Greenback has developed a range of plant-based protein bars that are sold in 7,000 retailers across the country after just 12 months on the market.
Greenback was founded by four long-time friends Matt and Peta Prentice and Luke and Kelly Driver. Greenback was recently launched in Coles and Woolworths supermarkets, adding to the already growing list of retail sectors, including convenience, fuel, health and pharmacy stores.
“It is incredibly rewarding for our close-knit team to clean up Australia's major retail channels. Greenback protein bars are now available in 800 Coles, 950 Woolworths, and 420 Chemist Warehouse stores around the country, and it's overwhelming to think we were only introduced to the public a year ago. In fact, we have consistently doubled our sales performance every three months since the beginning of August 2020, ”says Greenback co-founder Luke Driver.
“While starting a start-up during a pandemic was not without its challenges, we can proudly say that greenback has quickly become a favorite among Aussies with an active lifestyle. The brand has also been supported by major sports personalities, including India's cricket megastar captain Virat Kohli and Australian Matildas soccer players Hayley Raso and Chloe Logarzo, to name a few. "
Greenback founders Matt Prentice and Luke Driver.
Greenback offers a choice of four dark chocolate coated protein bars that are claimed to be 100% plant-based and vegan friendly. Available in Choc Mint, Hazelnut, Peanut Butter and Salted Caramel, the range often compares tastes with mainstream favorites such as Mint Slice Biscuits, Ferrero Rocher Pralines or Snickers Bars. The Greenback Protein Bars contain 11 grams of protein in each bar, offer a healthy source of fiber and are said to be gluten-free and preservative-free.
In addition, the brand recently launched a range of Plant Protein Powders, available in chocolate, vanilla, and salted caramel flavors.
Greenback has entered a growing market with customers demanding a plant-based diet. "Research by the Food Intolerance Institute of Australia has also shown that two in three people are now milk and lactose intolerant, while the CSIRO has found that one in six Australians cut their milk intake simply because they feel better without it," it said Company said.
With key accounts in all major retail segments in Australia and New Zealand, the Greenback team now has its sights set on international markets in Asia, the United States and the United Kingdom.
“Our goal is to make Greenback a synonym for plant-based nutrition – not only in Australia, but also internationally. We're already working on some exciting new innovations in vegan protein and we look forward to what's next, ”said Mr. Driver.
Greenback's signature range: Plant Protein bars coated with dark chocolate in four different flavors.