Rosie Waters with Harvey and Hugo
Coles is launching its “What’s for Dinner?” Campaign with a focus on fresh, simple and inexpensive recipes from $ 4 per serving.
It uses ingredients that are easily available in-store and online for delivery or Click & Collect, including within 90 minutes via the Click & Collect Rapid service .¹
"What's for Dinner" is designed to help customers get food to the table quickly and easily in 30 minutes or less, using no more than five ingredients.
Meals feature a variety of fresh ingredients, including Cole's ground lamb, Cole's pork loin steak and Cole's Fresh Tasmanian Salmon from Responsibility Sourced, as well as plenty of fresh Australian vegetables.
In addition, Coles has eliminated the guesswork of which wines to go with your dinner.
With the help of this week's catalog, customers can add a Tasmanian Chardonnay from Liquorland to consume with their spinach and pea risotto or a shiraz to enhance the flavors of lamb and black bean burgers.
Cole's Chief Marketing Officer Lisa Ronson said, “We are more committed than ever to making our customers' lives easier and providing them with solutions that will help them feed their families every day. We have more than 100 "What's for Dinner" recipes available for our customers to view online through the Coles & Co portal at coles.com.au.
“The 20 brand new recipes are featured this month in Coles Magazine, which offers a four-week, five-day meal planner. It's recipe inspiration for our customers, with a cost per serving of $ 4 to $ 8 per person to support a family of four .²
"As more of our customers shop online, we're also making it easier to buy the ingredients needed to prepare What's for Dinner meals so customers can shop right into their online shopping cart. If you have to pick up dinner during school, you can order Click & Collect Rapid until 3:25 pm to collect your order conveniently from the store in less than 90 minutes. ”³
Customers can plan their weekly dinners. You can find all of What & # 39; s for Dinner's recipes on coles.com.au in Coles magazine and in the weekly catalogs.
1. The Click & Collect Rapid fee is USD 5 per order with a minimum turnover of USD 30.
2. Pantry items such as salt, pepper and oil are not included in the "5 Ingredients" cost.
3. The Click & Collect Rapid fee is USD 5 per order with a minimum turnover of USD 30.