Cartology, the Woolworths Group's retail media business, has expanded its team to better serve growing customer demands.
Cartology's Martin Wood has been promoted to Head of Strategic Partnerships and Matt Gower has joined the company as Senior Manager of Research and Insights.
Cartology Head of Strategic Partnerships Martin Wood.
As Head of Strategic Partnerships, Mr. Wood will lead a new team dedicated to serving the largest FMCG clients in the retail media business and seeking to further streamline their multiple touchpoints across brands and categories.
"Mr. Wood's team will offer an account management tailored to the individual needs of the customer and advocate a knowledge-based partnership model."
Mr. Wood joined Cartology in 2020 overseeing the implementation and administration of his Digital Screen Network in the Woolworths Group branches. Mr. Wood reports to Nancy Veart, Cartology Head of Client Partnerships and Sales.
As Senior Manager of Research and Insights at Cartology, Matt Gower will help strengthen the company's insight-driven approach to campaign strategy, implementation, and evaluation.
Cartography Senior Manager Research and Findings Matt Gower.
"His focus on identifying the right insights to drive campaigns that better serve customers and brands will further enhance the highly informed strategic advice that Cartology offers its customers."
Mr. Gower reports to Jodie Koning, Cartology Head of Marketing and Insights.
Cartology Managing Director Mike Tyquin said, “We are very excited to be joining a new team at the end of our second year of operation to serve the growing demand from leading FMCG brands.
“While the company is still young, we pride ourselves on helping our team members advance their careers with Cartology, and Martin's promotion to Head of Strategic Partnerships is a testament to his talent and the opportunities we seek to create for media professionals.
“Everything we do is based on insights to create meaningful customer connections that improve their experience and make brands more relevant. We are very pleased that our research and insights capacity will be strengthened by adding Matt to the team. "
Nestlé's Head of Woolworths Iain Shedden said, “As the leader of a team that works across multiple categories and brands, it's great to see Martin's appointment and the creation of a team that will improve efficiency between Cartology, Driving Woolworths and Nestlé.
"This enables us to improve the quality of our brand activations within Woolworths and drive a stronger strategic direction across all consumer touchpoints."
