Capilano's new Straightforward Pour Eco Pouch

Australian honey marketer Capilano is shaking up honey shelves with a new, easy-to-pour bag with impressive sustainability and usability features.

The innovative 700 g Easy Pour Eco Pouch uses 60% less plastic than Capilano's popular 500 g inverted squeeze pack and has a thin, compressible cover with a practical spout. The innovative packaging makes cooking and baking with honey easier than ever.

Ryan d’Almeida, CEO of Hive + Wellness, owner of Capilano, said: “We are very excited about this new packaging, a first of its kind in the honey category in Australia. Cooks in particular will love it as it not only minimizes sticky spills but also prevents honey waste as you can squeeze out every last drop. And when it comes to honey, it saves money too. "

Mr d’Almeida said Capilano is seeing more and more shoppers choosing honey as a healthy alternative to sugar, and the easy-pour spout in the eco-bag made this switch an even easier choice.

"Capilano honey is naturally twice as sweet as sugar, which means you need less when trading in baked goods, sauces, drinks, and even savory recipes," said d & # 39; Almeida. “By using honey in your recipes, you can reduce your sugar intake without affecting the taste. And now we've made it easy to pour the honey straight from the package. "

The eco-bag with its reduced plastic consumption also reflects Capilano's commitment to reducing environmental pollution. The packaging requires less energy for production and transport, is completely BPA-free and can be 100% recycled through Redcycle.

"We are always looking for new ways to innovate, be it in terms of taste, packaging or entirely new products, and our loyal customers are crucial in deciding what to create next," said d & # 39; Almeida . “We know that many consumers like to buy honey in bulk and then refill their smaller containers. The Easy Pour Pouch eliminates the messy decanting process once and for all. "

The new eco-bag from Capilano contains 700 g of Australian honey, which comes from beekeepers all over Australia. It is available in Woolworths stores nationwide.

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