AUSVEG has announced the appointment of Michael Coote as the new CEO with effect from July 1, 2021.
With a background in agriculture and government, Mr. Coote is a key member of the AUSVEG management team, which has held the role of AUSVEG National Manager – Export Development since 2014.
The industry association states that it has directed and changed the industry's export activities and strategies for the past seven years. It did so with a strong focus on building breeder skills and engaging the market to expand the industry's trading into high impact markets.
According to Bill Bulmer, Chairman of AUSVEG, the appointment of Mr. Coote as CEO is an exciting opportunity for the organization and a testament to the high level of leadership within the AUSVEG team.
"Michael is well known in the Australian vegetable and potato industry," he says.
“During his tenure at AUSVEG, Michael has demonstrated exceptional management, leadership and stakeholder engagement skills that have helped improve the export prospects for Australian vegetable growers in key markets.
“The AUSVEG board of directors conducted an independent recruitment process that identified several strong candidates, but Michael's affinity with the industry, his deep understanding of how the industry works, his networks along the supply chain and his vision for the future of the company and the broader one Industry make him the ideal person to lead AUSVEG for the years to come. "
"The AUSVEG board is confident that Michael is the most qualified person for this role and will lead the organization and industry in the broader sense through the COVID-19 pandemic and lead a phase of growth and prosperity in the years to come . "