Macro Wholefoods, a range of health and organic foods exclusive to Woolworths, is expanding into the household product category with the introduction of greener household cleaning products.
The Macro Whole Living range includes eight cleaning products, including laundry, kitchen liquids and tablets, and multi-purpose sprays.
In the kitchen and multi-purpose area, every bottle should be made from 100% recycled material, while the laundry bottle should be made from 75% recycled material. The powder detergent also includes a fold-out paper scoop that is used to remove the traditional plastic scoop.
In addition, the area is:
- Not tested on animals
- Vegan Australia certified
- Allegedly does not contain synthetic fragrances or dyes
- Gray water and septic tank safe
Peter Hathaway, general manager of Macro Wholefoods, says customers are increasingly looking for products that have less impact on the environment but are effective cleaning solutions.
“We know our macro customers are looking for more environmentally friendly cleaning products. So introducing a cleaning line was a natural addition to the brand to help them make better decisions, ”he says.
"We have subjected the entire range of Macro Whole Living products to independent tests to ensure that they are not only dirt, grease and dirt-repellent, but also protect the environment."
The Macro Whole Living range has been independently certified by GECA (Good Environmental Choice Australia) according to its standards for cleaning products and machine dishwashing.
According to the brand, this means that all “robust” criteria for the environment, human health and social impact have been met and at the same time prove that they are performing as promised.
A refill attempt
Woolworths is also unveiling its first cleaning product refill station, which is being tested in the supermarket's most sustainable store, Burwood Brickworks in Melbourne. The refill station offers three different products from the Macro Whole Living range: washing liquid, multi-purpose surface cleaner and dishwashing detergent.
According to Woolworths, the refill stations aim to reduce plastic by allowing customers to use the same bottle over and over again.
“Customers use the empty container provided at the new refill station, simply fill up their container and scan as usual at the checkout,” says the retailer.
"Not only is it hoped that the trial will save plastic, but customers could save money and pay a lower price for their cleaning fluids by using the refill station."