TSA and UKH Hygienically Clear marketing campaign to soundly reopen hospitality

United Kingdom

As the hotel industry has come to terms with the latest recommendations on hygiene and Covid-19, the TSA (Textile Services Association) has updated its campaign for hygienically clean laundry. TSA represents commercial laundries in the hospitality industry and the campaign is carried out in partnership with UKHospitality. The two associations have joint guidelines designed to help hotels, restaurants, and other locations that use or have an on-site laundry service understand the latest advice and regulations.

The campaign also includes marketing materials that operators can use to allay any concerns their guests and customers may have about the hygiene of textiles such as bed linen and towels.

An important addition to the campaign resources is the research carried out by De Montfort University (DMU) and supported by the TSA, which examined the survival rates of Covid-19 in textiles and their effects on the laundering process. It has been found that Covid-19 can survive up to 12 hours on cotton and up to 72 hours on polyester. The good news is that Covid-19 is killed in all washing processes above 40 ° C with stirring and detergent. One important consideration, however, must be cross-contamination – it is important that dirty and clean bed linen are effectively separated to avoid possible transmission of infection.

"TSA's security policy manages cross-contamination and all commercial laundries separate soiled and clean laundry," said David Stevens, TSA CEO. “If you run an on-site laundry, it is very important to have segregation and cross-contamination procedures in place.

"Dirty debris is the area of ​​greatest risk. This is where critical control points are critical."

The key to successfully reopening the hospitality industry is making customers feel safe and secure. For this reason, the Hygienically Clean campaign includes the Rest Assured Scheme, which contains marketing material that TSA laundries can display to hotel operators to verify that their bed linen and towels have been hygienically processed. There are different versions of the literature for different sectors. such as hotels, restaurants and leisure facilities.

"We want to help the hospitality industry open up again and understand that some guests may have been concerned about the hygiene of the bed linen and towels in the bedroom," says Stevens. “The“ Hygienically clean ”campaign underlines and explains the research and the processes we have implemented. In simple terms, the key message to consumers is, “It is safe to enjoy the hospitality services that we have all missed for so long. You can sleep well. "

The instructions and documents for Hygienically Clean can be downloaded from the Covid Resources section at tsa-uk.org. Hotel operators should speak to their laundry service provider for marketing materials.

The TSA is the trade association for the textile care service industry. The TSA represents commercial laundry and textile rental companies. Membership ranges from family-run businesses to large multinational companies. Visit www.tsa-uk.org for more information.

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