Cameron Swan joins Energetic Worldwide UK

Sarah Keith has been named Group Managing Director of Active International Australia and Involved Media.

Active International announced the appointment of Cameron Swan as Managing Director of Active International UK.

Mr. Swan will move to London in July from Sydney, where he is Group Managing Director of Active International Australia and Involved Media, and will take up his position at a time to be advised. He will report to Dean Wilson, Active International's chief executive officer.

Mr. Swan joined Active International Australia in 2009 and was appointed Managing Director in 2015. After Active International took over the leading independent media agency Paykel Media, he was appointed to his current position in 2019. Paykel Media was renamed Involved Media in March 2021.

As a result of Mr. Swan's promotion, Sarah Keith, Managing Director of Involved Media, will take on the role of Group Managing Director of Active International Australia and Involved Media. With the new structure, Involved Media will continue to expand its team, and more senior executives will be added.

Sarah Keith, Managing Director of Active International Australia and Involved Media Group.

Ms. Keith joined Paykel Media in November 2020 from Publicis Media Exchange where she was Managing Director. Her career has included senior positions at Network 10, Fairfax Media, Fox Sports, SBS, Austereo and Channel 4 in the UK.

Under the leadership of Mr. Swan, Active International has grown to become "Australia's Largest Independent Business Commercial and Financial Solutions Company". The global company operates in 14 countries and has more than 600 experts in the fields of trade, marketing and media.

In April of this year, Active International Australia was awarded sixth place in the Media and Marketing category of the AFR BOSS Best Places to Work Awards. The awards recognize organizations that have pioneered best practice in areas such as wellbeing, flexibility, equality, and workplace guidelines and practices.

Mr Swan said: "Of course it is a big decision to move the family to the UK but we are all very excited about it. I am fortunate to work for a company that offers such opportunities, has a strong leadership focus, around cares about its employees and provides opportunities to ensure Activians continue to develop and grow within the company.

“The UK team is commercially strong, innovative and passionate, which makes the Active range attractive to any brand in any category. I look forward to joining the team and working with them to continue the growth and flow of the UK business.

“The Australian business is in safe hands. Sarah has shown incredible leadership, is commercially motivated, and has a growth philosophy. She will be very excited to lead our Australian team and give every part of our business a new perspective, ”he said.

Ms. Keith said: “Cameron has been instrumental in building the Australian business where it is today. I inherit a strong and financially healthy company with a team of talented, passionate and motivated people.

"I am thrilled with the opportunity to run the Active business in Australia. One of the most agile and innovative companies I have come across, Active is always ready to take the next step to transform and grow bespoke solutions that deliver real results to customers.

“Involved Media is showing a very strong performance in 2021 as several new executive appointments have been added in the past few months and more are to follow. At the same time, we're expanding Involved Media's digital marketing offering to better serve our customers' needs, ”she said.

"Active International and Involved Media will continue to operate as separate companies, but their paths will still cross as customers seek a holistic approach to media advertising and financial solutions to support their media investments."

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