Coles exhibits rainbow pleasure

Coles Nerang team members helped design and develop the multicolored online delivery van that made its first appearance on Big Gay Day.

Retailers and team members across Queensland showed their support for the LGBTQIA + community on Big Gay Day in Brisbane on Sunday. In addition to unveiling a dazzling pride-themed delivery truck, the retailer donated $ 10,000 to local LGBTQIA + charities.

Big Gay Day is the annual Brisbane Street Festival celebrating the LGBTQIA + community in Queensland. With musical and drag performances, the event raises key donations for local charities, including the Queensland Aids Council, Brisbane Pride and the Open Doors Youth Service.

David Brewster, Coles Chief Legal & Safety Officer and a member of the Coles Diversity Council, said Coles was thrilled to demonstrate his support for LGBTIQA + charities by attending the event again.

"Big Gay Day is such an important celebration of pride, diversity and inclusion," he says.

"Visibility is important in our community. That's why we permanently pride flagged one of our Coles online trucks to show our support for our LGBTQIA + customers and team members."

The truck will continue to deliver pride and groceries to Coles Online customers across Queensland after the celebrations are over. The glowing paint job with pride remains, which is a visible sign of support for the LGBTQIA + community in Queensland.

"As one of Australia's largest employers, we have a responsibility to lead the way in terms of inclusion and diversity in the workplace. We are building a strong network of allies for our LGBTIQA + team members across the country," said Brewster.

Recognized as a leader in LGBTIQA + inclusion, Coles recently won an Australian Workplace Equality Index (AWEI) award and has company-wide inclusion programs that encourage its 120,000+ team members to be their authentic selves at work.

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