Since its inception in 1999, GreenEarth Cleaning's operating model has provided access to a unique cleaning solution and proprietary products, but also first-class support. The company views its affiliates as part of the GreenEarth family, which provides apparel care professionals within the network with an extensive menu of exclusive resources spanning technical, marketing and day-to-day business operations. The company's rapid adoption of virtual support methods has enabled it to help its subsidiaries through difficult trading hours during the pandemic.
Partnerships of all kinds have been put to the test over the past 15 months. The pandemic initially caused uncertainty about its impact around the world, and in particular on the apparel care sector.
It turned out that nothing was going to be resolved quickly and the impact on the industry would be significant. Although dry cleaning and laundry have been classified as essential in many parts of the world, it has not been the case in the eyes of some consumers. As is now well documented, working from home and restrictions on social gatherings resulted in many traditional items not being worn in consumer wardrobes. Items that came over the counter tended to be household and laundry and folding businesses.
"This pandemic has accelerated the demand for great service in the garment care industry," said Tim Maxwell, President of GreenEarth. "The landscape has changed more in the last 15 months than in the last 10 years."
Maxwell continued, "We adopted the Amazon Prime model five years before Amazon launched. Once you become a member, your needs are our top priority."
It was clear that with the advent of Covid-19, survival became critical and GreenEarth Cleaning's support for its subsidiaries increased. The requirements of their subsidiaries have shifted from machine maintenance to business re-engineering. The GreenEarth network represents apparel professionals of various sizes, skills, resources and location types .; Hence, each operation has its own unique characteristics. Your challenges could range from a lack of online or social media presence to a lack of delivery options to new back-of-house maintenance plans. They were forced to reinvent themselves as they dealt with their own day-to-day battles with Covid-19, both personally and professionally.
Patricia Shaffer of Shaffer Dry Cleaning & Laundry shared her appreciation for the GreenEarth team: "My expectations are consistently exceeded. Her advice is solid, her creativity is Madison Avenue. The social media posts are informative and interesting. Events in Tucson I'm being told social channels I didn't even know about. I've made numerous changes to the websites and social media due to Covid-19 and the GreenEarth marketing team are quick to respond and do it. I appreciate your patience and knowledge. Thank you for everything you do. "
What GreenEarth Cleaning has in common with its subsidiaries is the ability to innovate. With more than 25,000 contacts with members in the first six months of the pandemic alone, the GreenEarth team was there to guide them virtually to real change, to protect revenue streams and profit margins. The network made it through one of the most difficult years in recent history – and made it through together.