Grin Natural is an oral care range that aims to put a radiant smile on faces, "free from evil".
The range is officially stocked in Coles stores across Australia, offering customers a natural toothpaste with fluoride for children.
Formulated by experts, this New Zealand brand does not contain harsh or unnecessary chemicals that you would put in your child's mouth, such as sodium lauryl sulfate, artificial colors, flavors, fragrances, preservatives or sweeteners.
Three products that will be available in the Coles ranges include Grin Kids natural berry toothpaste, children's biodegradable orange toothbrush and children's biodegradable floss.
"We are excited to be working with Coles to promote naturally healthier oral care for our children and a worry-free solution for parents," said Doug Sadler, country manager in Australia.
"After successfully launching our kids' line, we will seek to expand our partnership with our award-winning adult range and become the natural oral care brand of choice for Australian families."
The Grin team says that the average toothbrush takes over 400 years to degrade, while a Grin toothbrush in commercial compost takes just 3 months.
The biodegradable handles are made from sustainable, non-genetically modified corn starch. The children's bristles are extra soft (which dentists recommend) and are suitable for both baby and toddler teeth.
Grin Kids will be officially available in over 700 Coles supermarkets from April 1st.
Grin Natural costs between $ 5 and $ 8 and is a welcome addition to Coles' oral care line.
More information is available at grinnatural.com.au.