FMCG brands take top gongs for retail marketing.
FMCG brands have proven they are at the top of the list at Shop! The ANZ 2020 Retail Marketing Awards held on March 25th dominate the pool of award winners.
In a year marked by the Covid-19 pandemic and the ongoing business and retail challenges, FMCG marketing campaigns were a priority in the shop! ANZ 2020 shows the ingenuity and success of the Australian and New Zealand retail marketing industries.
Allen & # 39; s Modular Snakes Unit by Indica Worldwide and id8 Studio for Nestlé, who took the simple idea of the Allen & # 39; s Snakes character to the next level to create a versatile and fun point of sale display that stands out from other shops.
The Mix Agency received a total of five awards during the night for its work with Ferrero Australia, three of them together with Opal Specialty Packaging.
The most competitive category in 2020 was Grocery Store (Food), Temporary and was won by The Mix Agency and Opal Specialty Packaging for their Ferrero Australia Nutella x SMEG winter campaign, which recreated a larger than life smeg toaster. Silver was won by Opal Specialty Packaging and The Mix Agency for Ferrero Rocher Unwrap's Christmas show, while bronze was awarded for TMS for Mondelez & # 39; Cadbury Easter House.
With the permanent display of food (groceries), Allen's Modular Snake Unit from Indicia Worldwide and id8Studio took home gold, followed by the MOJO Gut Shot Trays from Organic & Raw Trading Co with silver and the extra expandable Gum Display from HH Global for Mars Wrigley.
Allen's Modular Snake Unit from Indicia Worldwide and id8Studio were awarded the Gold Award for permanent display of food (groceries).
In the Health & Beauty categories, Gold was awarded to Spark & Ainbow for Nude by Nature Little Wonders, Silver to POP This for Nude by Nature & # 39; s Satin Liquid Lips FSDU and bronze to ABBE Corrugated for the Australis Mini Mania Display forgive.
For Health & Beauty, Permanent, POP This Revlon carousel and virtual mirror were awarded gold, the Australis Big W Cosmetics Destination from Point Retail received silver for Heritage Brands and BRANDED bronze for Church & Dwight Australia.
Petrol, Convenience & Route was won by the Red Bull & Boo Group for the Red Bull Music Hotel, Silver to Chupa Chups Novely Totem by ID POP for Stuart Alexander & Co & Perfetti Van Melle and Bronze to make lunch easy and for George Weston to design differently Food & # 39; s Tip Top Brand.
The IVE Group excelled in category management, winning both silver and bronze for the Gtrack Adaptive Health & Beauty System for Woolworths and Sensodyne Oral Care Gondola End for GlaxoSmith Kline.
POP This Revlon carousel and the virtual mirror have been awarded the Gold Award for health and beauty on a permanent basis.
Environmental sound displays were more prominent than ever for brands and retailers, especially in the FMCG space. Chep received the highest award in environmental stewardship for its 1/6 pallet with Nestle Australia, while IVE Group's Billy & Margot Petbarn Pallet Display took second place for real pet food and ABBE Corrugated and Indicia Worldwide's Milky Bar Whirl Dress Up Kit for Nestle won bronze.
Despite the setbacks of 2020, Shop! Carla Bridge, general manager of ANZ, said the standard and quality of entries to the awards had only increased.
"Australian and New Zealand retailers seem to have used the challenges of the past 12 months as fuel to work harder, smarter, and produce some of the best work we've seen in years," said Ms. Bridge.
Pop This with their Pinnacle Award.
“This year's winners combined ingenuity, design flair, and solid insight to win the hearts, minds, and purses of shoppers in living memory in what is undeniably the toughest of environments.
“These awards are incredibly special for the shop! The Awards program, which introduced a brand new trophy at Point and replaced the Cigar Shop Indian, which has symbolized excellence in retail marketing in the last 21 awards programs. "
Three new categories have also been introduced for the 2020 Awards – the Centrum Printing Produced produced in the ANZ Award is intended to promote local design and home-grown production; and in recognition of the upheaval caused by the Covid-19 pandemic – the Covid-Safe product for retail continuity and campaign response to a changing customer category of Covid-19.
XPO Brands received the gold for the campaign response to a customer with a changing Covid-19 status. Red Bull and Boo Group, silver, for the Red Bull Music Hotel.
Ms. Bridge congratulated all winners of the 2020 Awards. "Last night's winners are real testament to the strength and success of retail marketing in Australia and New Zealand, and prove that the sector is a robust and indispensable element in the retail mix," she said.
To see the 2020 shop! For articles on Marketing at Retail Awards, visit shopassociation.org.au.