Purple Rock Deli is dipping into cracker cabinets

You may know Red Rock Deli for its crispy and tasty potato chips, but now the team is branching out to new shelves.

The snack brand is launching a new range of deli style crackers made from “only the best quality ingredients”.

It's also called "baked until it's perfectly light and crispy and then generously flavored with deli-inspired flavor combinations".

The three flavors available include:

  • Honey soy chicken
  • Sweet chilli & sour cream
  • Cheddar & Parmesan

In addition, the brand is also launching a “new cheese platter” – Gourmet Crackers, a “light, crispy texture that is complemented with real burnt-in ingredients”.

Available in three flavors:

  • Murray River Pink Salt & Black Pepper
  • Sun-dried tomatoes and Italian herbs
  • Aged Cheddar & Caramelized Onion

"We are excited to bring our taste expertise to the cracker category," said PepsiCo ANZ Marketing Manager Susan Press.

"We're launching two new ranges for our consumers to enjoy. Both ranges are sure to become picnic and cheese boards with some really unique, delicious flavor combinations."

Both ranges and all flavors are now available nationwide.

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